The Promoter Program is a pilot initiative aimed at supporting Canadian-owned live music companies presenting concerts by Canadian artists. The goal of the Promoter Program is to share the risk of investment with companies who have a track record of successfully presenting concerts by Canadian artists.
This pilot program will support the concert promotion activities that bring audiences to these shows and is a recognition of the essential nature of concert promoters in the development of Canadian artists’ careers. During a time of inflationary pressures and heightened competition from foreign-owned companies, the investments will allow these companies to take on the additional risk of presenting concerts on stages across Canada and promoting them effectively to help build audiences for Canadian artists.
In keeping with the objective of fostering an environment where “a diversity of Canadian music artists connecting with audiences everywhere”, the Promoter Program will give added consideration to applications from Canadian music companies that present concerts by new Canadian artists, Indigenous artists, and Canadian artists from priority groups: 2SLGBTQIA+ community, women, racialized persons, persons with a disability, and new members of Official Language Minority Communities (OLMC).